Posted by admin | Posted in Outdoor Living and Recreation | Posted on 29-06-2011
Tags: blog, businesscards, craft branding, craft branding irons, design, inspiration, portfolio
Store brand of beer – a growing trend
The economy sucks, he can not deny it. Money seems to be tighter than ever no matter how the national media touts the "recovery". More and more are forced to tighten their belts, and this lesson is not lost on retailers. To address the need for greater value and lower prices, a growing number of self beers brand on the shelves. You will find all that car brand, cheese mac 'n for bread and desserts. You will even find the store brand beer there now.
Now self branded beer may not seem very appealing. Most of us equate label brands black and white with a sacrifice quality for a lower price. Is this the case with these beers, right? Interestingly, there may not be. An example of large apartments Walgreens seems to be making waves in the industry. Retailing for about $ 0.50 per box, you will find quite a few satisfied customers there who are enjoying this beverage.
Another company which introduced their own beer brand is Supervalu, one of the country's largest chains groceries. Their label Light Range Buck made his debut with good reviews from our customers, as well. There are other get on the bandwagon as well. Some have even begun to do before the economy was particularly bleak. Take Costco, for example. This warehouse super-giant Handcrafted Ales introduces their line of beers back in 2008. Even 7-Eleven got on the act of their light beers Game Day and Game Day ice.
How are these store brands will compete with the Big Three, right? Interestingly, this is not really advertising. While Bud would have spent the equivalent the GNP of a small country on the last Super Bowl ads, it really comes down to consumers. When given the choice to pay a higher price or a lower prices for beer quality, the portfolio is almost always going to prevail in most cases.
What does this mean for the craft beer industry? Will store brands affect sales of beer like Sierra Nevada or Pete? Most experts say "no." This is largely because those who buy these types of beers are looking for a replacement for Bud or Bud Light instead of a beer craft. Most store brands are positioned to compete with watery American beer rather than beers, anyway, it could indeed be a moot point.
Poto Cervesia,
Dustin Canestorp
About the Author
Dustin Canestorp is the Founder and General of the Beer Army. Join the ranks of the Beer Army at BeerArmy.com. Take a stand and let the world know your position. If you are going to drink, drink BEER!
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